One of the more unpleasant and disappointing aspects of big data is how often it’s rendered completely useless.
You know it could be powerful, but you just can’t figure out how to make it work for you. Wrangling everything in one place and in a way you can understand just seems like a massive undertaking. If you managed to do it once, it would feel like a major achievement. But how could you possibly do it repeatedly?
The truth is that big data is useless without value-driving applications. You need analytics to make sense of everything.