One of the more unpleasant and disappointing aspects of big data is how often it’s rendered completely useless. You know it could be powerful, but you just can’t figure out how to make it work for you. Wrangling everything in one place and in a way you can understand just seems like a massive..
You know what your products are worth, but do your customers agree? I’m willing to bet a fair amount of them think they should be paying less. And with so many other options available, they’re willing to go elsewhere and find a competitor who will sell something similar for less. Making this ..
Almost no product exists in a vacuum. It’s a part of both a broader product category and a part of a complicated network of transactions that lead to what is known as “product mix.” This product mix refers to all the products within your business and how they interact with one another to dr..
Before the formal written language, there were pictures. Primitive drawings shared ideas, plans, and history. When something gets too difficult to understand, sometimes resorting to this uncomplicated language of data visualization simplifies everything to a concept you can grasp. Data visualizat..
Okay, marketers, I get it. Pricing isn’t the most fun part of your job. Pricing is, however, one of your most important responsibilities. While crafting the perfect campaign headline is always much more interesting, it’s pricing that impacts your company’s bottom line fastest and most effec..