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15 Analytics Capabilities to Consider When Choosing Your Next Big Data Solution

Dev Tandon
One of the more unpleasant and disappointing aspects of big data is how often it’s rendered completely useless. You know it could be powerful, but you just can’t figure out how to make it work for you. Wrangling everything in one place and in a way you can understand just seems like a massive..

How to Stop Your Customers From Fixating on Price

Dev Tandon
You know what your products are worth, but do your customers agree? I’m willing to bet a fair amount of them think they should be paying less. And with so many other options available, they’re willing to go elsewhere and find a competitor who will sell something similar for less. Making this ..

5 Product Mix Enhancement Strategies for Margin Improvement

Dev Tandon
Almost no product exists in a vacuum. It’s a part of both a broader product category and a part of a complicated network of transactions that lead to what is known as “product mix.” This product mix refers to all the products within your business and how they interact with one another to dr..

The Importance of Data Visualization In Your Business and 10 Ways to Pull it Off Easily

Dev Tandon
Before the formal written language, there were pictures. Primitive drawings shared ideas, plans, and history. When something gets too difficult to understand, sometimes resorting to this uncomplicated language of data visualization simplifies everything to a concept you can grasp. Data visualizat..

Creativity Meets Data Science: The Importance of Pricing for Marketing Professionals

Dev Tandon
Okay, marketers, I get it. Pricing isn’t the most fun part of your job. Pricing is, however, one of your most important responsibilities. While crafting the perfect campaign headline is always much more interesting, it’s pricing that impacts your company’s bottom line fastest and most effec..